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Showing posts from July, 2020

Why Agents Waste 97% of Their Leads

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The single biggest mistake made by agents who are trying to grow their business is focusing solely on lead generation.  You could have the lowest cost per lead and the most leads out of your entire market, but IF YOU CANNOT CLOSE THEM…IT MEANS NOTHING! Agents waste up to 97% of their leads due to lack of understanding how to maximize and optimize everything they are doing.  To not waste leads, you need to go through 2 steps.  First step is understanding truly how marketing campaigns work.  Second step is understanding how to close more deals from what your marketing campaign yields. Let’s go through a couple scenarios to let the first step sink in: Scenario 1:  Bill generates 500 seller leads at $1.00 per lead and closes 1 deal for a commission of $8,000.   So, he spent $500 to get $8000.  That is an amazing ROI (return on investment) of 160X.   Scenario 2: Sandy generates 10 leads at $50.00 per lead and closes 1 deal for a commission of...

What to do in a shifting real estate market

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Today I wanna talk about what do you do in a shifting market real estate market. What happens when your market is shifting? Maybe some of the numbers are down, and you can see your transactions decrease. What do you do to make sure that your income doesn’t decrease? Before I get into it, if you haven’t already, I want you to go to  https://marketmakercall.com/ , watch a short video on how we generate leads for you, nurture those leads, elevating your authority, status and brand in the mind of those leads, and then automatically deliver them to your calendar. It’s exclusive, it’s one agent per zip code, it’s new, and it’s patent-pending. Now, in a shifting market, a lot of times, what a lot of agents naturally want to do is start battening down the hatches, right? They want to make sure that they have fewer expenses and less overhead. I think it’s a smart thing to be prudent. However, at the same time, I’m an opportunist. So, if houses tomorrow all the sudden were cut in half as far...