Why Agents Waste 97% of Their Leads
The single biggest mistake made by agents who are trying to grow their business is focusing solely on lead generation. You could have the lowest cost per lead and the most leads out of your entire market, but IF YOU CANNOT CLOSE THEM…IT MEANS NOTHING! Agents waste up to 97% of their leads due to lack of understanding how to maximize and optimize everything they are doing. To not waste leads, you need to go through 2 steps. First step is understanding truly how marketing campaigns work. Second step is understanding how to close more deals from what your marketing campaign yields. Let’s go through a couple scenarios to let the first step sink in: Scenario 1: Bill generates 500 seller leads at $1.00 per lead and closes 1 deal for a commission of $8,000. So, he spent $500 to get $8000. That is an amazing ROI (return on investment) of 160X. Scenario 2: Sandy generates 10 leads at $50.00 per lead and closes 1 deal for a commission of...